Launch preparation
Game & App Launch Checklist
A working build is one part of a release. Check the experience, the materials around it, and the plan for what happens next.
Test the main journey
Follow the core gameplay or app flow on target devices. Check different screens, loading and error states, saved progress or data, and the behavior when a connection is unavailable.
Review access and comfort
Check readable text, contrast, touch targets, labels, keyboard access where relevant, and motion preferences. Test sound and notification settings when the product uses them.
Prepare the release materials
Review the name, icon, screenshots, description, support links, and privacy information. Check current requirements for each target store before submitting; review timing is part of the launch plan.
Connect the launch
Verify website links, store links, contact paths, metadata, and social previews. Keep the brand and product information consistent across the app, website, and promotional materials.
Confirm the handoff
Know who owns the source, artwork, hosting, developer accounts, and release access. Document the build and update process and agree on support responsibilities.
Make room for feedback
Plan how players or users can report issues, how fixes will be prioritized, and when to review the first round of feedback before adding more features.